After my studies, I started directly with the marketing of electronic components. The digital age was in its adolescent phase, bits and bytes had to be processed faster with appropriate hardware components and with more memory. The electronics industry was forced to develop even better and faster computers. The market for electronic components was booming. As branch manager, I built up two branches in Berlin. During these 12 years, I internalized how individual customers "tick" and how sensitively the market reacted to changes, such as component shortages. Solid product and marketing management were the cornerstones for a competitive and successful existence in the market. I was able to make full use of this experience at a manufacturer of VoIP telephones. Landline telephones were disappearing more and more, telephone booths were only found in villages - mobile devices took over the communications leadership. For a manufacturer who still produced corded telephones with handsets, it was a matter of placing his product as well as possible on the market in order to be able to continue to exist alongside these mobile devices. Targeted trade show appearances, customer events, articles in trade magazines. Social media activities became a must. The daily flow of information to users was mandatory.