Marketing Orientation
This
type
of
business
orientation
is
about
flooding
the
market
with
advertising
and
brand
placement.
Marketing
orientation
aims
to
embed
the
brand
in
the
minds
of
customers
so
that
they
consider
the
company's
product
first
when
they
think
of
buying a particular product or service.
IKEA, for example, uses this form in addition to the other strategies mentioned when it comes to furniture!
A very special form of this customer approach is, for example, guerrilla marketing, which I will not go into here...